About Enrichment Strategies

Learn how to control the structure, length, brand tone and language of your generated content with enrichment strategies.

Overview

An enrichment strategy is a reusable set of instructions the AI follows when you generate content in bulk. Use one to tailor your product content to your brand guidelines and the requirements of your sales channels, so every generated field comes out consistent.

What you can customise

A strategy has two levels of settings:

• General — settings that apply to the whole product, such as the overall tone of voice and the language to write in.
• Per property — settings for each individual field you generate. For every property (for example title, description, or meta description) you can set:
  • a minimum and maximum length,
  • free-text instructions (for example "lead with the key features, then a short call to action"),
  • and optional per-property language and tone overrides.

For example, a "Default Product Strategy" might generate a title of 20–100 characters, a description of 150–350 characters that tells a short product story with features and a call to action, and a meta description of 20–180 characters.

How strategies are chosen

When you generate content, Attlaz selects which strategy applies using the following priority order:

1. The catalog default strategy.
2. The account default strategy, if the catalog has none.
3. A custom strategy, if no catalog or account default exists.
4. Attlaz's built-in default strategy, if you haven't defined your own.

This lets you set a sensible default once at the account level and override it per catalog only where you need something different.

Creating your own rules

You can define your own strategies to match each brand or sales channel you work with, and set one as the default for a catalog or for your whole account. Pick the strategy you want when you request a content generation run, and the AI will follow its general and per-property rules for every selected product.